Adam holds a Bachelor of Science (Hons) in Psychology from the University of Kent, and a Postgraduate Diploma in Research Methods (Psychology) and a Ph.D in Psychology from the University of Aberdeen. Since 2016, he has worked at the University of Guelph-Humber in Toronto in the Psychology department, first as the Assistant Program Head of Psychology and, more recently, as the Interim Program Head of Psychology. 

Adam is currently interested in face identification and face recognition. He has published several peer-reviewed articles in these areas of research and is keen to collaborate with others to investigate factors that facilitate successful searches for missing persons, especially as they relate to face recognition and memory.